Annette Tonti, CEO of MoFuse, Inc. found her 'next big thing' literally reading the February RI Nexus email newsletter. She will be presenting along with founder David Berube at next week's Providence Geeks Dinner, Wed. 16th 5:30-9pm. Details and RSVP here.
Taking a page from Oz, I sort of believed I had to look in some far off place to find my next entrepreneurial move. While I love RI and co-founded a online advertising company here called Bluestreak, I felt that I had to be in the 'digital-cool' places like New York, California, Austin or Boston for my next big thing. One day last February I was in the new Watertown, MA offices of Bluestreak when I saw the RI Nexus newsletter in my inbox. I actually don't remember signing up for it. I opened it expecting – well nothing – yet an icon in the upper left corner caught my eye. It was the logo for MoFuse. I clicked on it from that newsletter and the rest is history.
I met David for lunch – he brought his buddy Allan Tear - I thought they were both awesome… and wow Rhode Island entrepreneurs! I had been so head's down in Bluestreak that I had no idea that so much was going on here. David had already built a remarkable platform- better yet- he built it for the right reasons: he was annoyed by what wasn't available. He saw a problem and built a platform to solve it. What was a problem for him apparently was a problem for a lot of others out there. He's one in a million because he took steps to fix it! That takes guts, and I like that.
Speaking of millions er…billions – there are about 3.3 billion mobile phones out there. According to a recent Gartner report there are about 1 billion desktop computers. To further put the mobile market into perspective, there are 722 million cars worldwide and there are 1,067,610 people living in Rhode Island. The mobile market is large and getting larger, and new formats like the iPhone are getting people using the mobile web more frequently. For most people on the planet, their phone IS their computer.
MoFuse is focused on bloggers and their readers. With every new mobile site, there is a chance to monetize eyeballs. We are therefore building the next generation of niche mobile ad network. We are following the Feedburner model: build it yourself quickly and easily, share in the revenue, and get access to analytics. There are 120 million blogs worldwide and we think blogs are nicely consumed on a mobile device. Soon we'll be launching tools to integrate (hmmm, fuse…) the mobile and PC blog. Every week the word is getting out - MoFuse is mobile fusion for bloggers.
Join David and I next week at the last Providence Geeks Dinner of the Summer where we'll be sharing more about MoFuse including the exclusive scoop on our upcoming embedded video launch. Details and RSVP here. We'd love to see you!
Update: Just today, MoFuse landed Mashable - another major blog. Read about it at Mashable.com.