Social Software Gains "Traction" in the Enterprise
By Jordan Frank
Jordan Frank is VP of Marketing and Business Development at Traction Software. Jordan gathered his education at Dartmouth College and the MIT Sloan School of Business. Sloan's entrepreneurship program cast him off to operations, product management and program management roles at Adero. From there, his product helped to make the web work faster and then, via sale of his product and unit, he moved to Inktomi. Jordan along with Traction's CTO & Co-Founder, Chris Nuzum, will be presenting at the February Providence Geeks Dinner Wed. the 18th 5:30-9pm. Get details and RSVP here.
While we've been working up a sweat building Traction TeamPage, the first and leading Enterprise 2.0 Social Software platform, in Wayland Square, folks high and low are starting to "tweet" and are tangled up in Facebook, but still aren't sure why or how blog, wiki, discussion, and tagging tools make sense within their own firewall.
I will try to present a few answers at the Geek Dinner next week. While you decide which burrito to order at the dinner, here are a few thoughts to chew on:
- What came first: significant scientific advances or text books and scientific journals?
- Is it possible that something so simple as easy page publishing can unlock a veritable cyclone of innovation?
- What is easier to search: the web or your enterprise's intranet?
With enterprise social software like Traction TeamPage, the cost of distributing and re-using information approaches zero. Furthermore, the means of organization mirrors the structure and power of the web: pages, tags, and links with search.
Extrapolating further, if moving from writing in terms of pages rather than in terms of documents makes it easier to communicate, link, and organize information, then is it possible that breaking information down into Twitter style micro-messages is an ideal worth pursuing? That's why we extended our platform in the fall to incorporate our new Live Blog technology.
I enjoy friending on Facebook, but consider it to be basic training for the kind of big-league goal-oriented business collaboration that will lift organizations out of the recession and outfit them to face 21st century challenges with 21st century information tools.
If these ideas didn't satisfy your immediate hunger - go download the free 5 user version of Traction TeamPage from our website and start thinking about what delicious burrito you'll get from the Tacqueria at AS220.
Click Here to see PBN's interview with Jordan.
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