"The New Rules of Marketing & PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly."

Award winning online strategist and best selling author David Meerman Scott will share his best practices for Internet marketing and public relations when he takes the stage at Business EXPO 2008. In his presentation, Scott will draw on innovative, cost-effective online tactics and strategies he has used to sell over a billion dollar in products. He will teach attendees how to apply today’s new rules of marketing and public relations including: creating great online content; developing online news releases; engaging in profitable blogging and podcasts; and multiplying search engine hits.