The panel discussion is sponsored by the Public Relations Society of America’s Southeastern New England Chapter. The panel will focus on understanding new media, social networking and user-generated content as it relates to public relations professionals. Joining [Lois] Kelly on the panel are Jason Parmental, director of interactive/technology at (add) ventures, and John Speck, principal of Real Advertising, a Web 2.0 advertising firm. Kelly is also a partner in Beeline Labs, a marketing innovation firm.

To register, visit info@prsasene.org. The cost is $20 for PRSA/SENE members, $30 for guests, $10 for students.