Join us as Internet industry experts help business owners and marketers from your community wade through the myriad of information related to Internet marketing.

You will learn the following:

• Six essential features your web site needs to succeed
• The pearls and perils of Internet marketing
• How to convert web site visitors into customers
• How to execute successful email marketing
• How to treat online customers differently from face-to-face customers
• How to use the web to build loyal customers
• How to be effective using search engine marketing
• How to get ROI in online advertising
• How to evaluate the success of your online presence

This is not a technical seminar for webmasters. The conversation is specifically geared toward business owners and marketing decision makers who need to know the critical information for a business to grow.