During this 2 hour program, participants will be guided through the marketing planning process.  This “real as it gets” program will walk participants through the entire planning process and will, in the end, help them to think differently about marketing their business.

Marketing S.O.S.: Marketing that Makes $ense covers a variety of marketing topics, including, the market summary, the competitive analysis, SWOT analysis, differentiation strategy development, communications strategy, target market identification, and business strategy development. The program then goes on to look at each area of marketing that a small business may utilize such as business identity development, advertising, print marketing, website analysis, internet marketing, email marketing, direct mail, public relations, promotions, community support, networking and direct marketing.

Handouts will be provided.

Cost: FREE