Internet Marketing Solutions" provides the framework for planning, executing, and measuring a successful web marketing strategy. Intended for small and medium businesses looking to build their online presence, topics include: Defining the value of a web marketing campaign Defining your requirements: the 3 fundamental components of a website projects Under the hood: important website differentiators that you can't see, but need to be aware of Planning for long term cost of ownership: content management and the right platform Marketing your investment: driving visitors to your site, and getting them to stick around The top 5 attributes of successful sites Incorporating social networking into your strategy Tools and benchmarks to measure the return on your investment   One participant who submits a business card at the end of the seminar will win a free 1 hour, one-on-one web strategy session.

Fee: Free