What makes a brand stand out? Is there some magic that turns a simple script logo for a soda into the international graphic icon that is Coca-Cola, or makes us salivate over the latest product from Apple? Presented by Debbie Millman, partner at Sterling Brands and President of the AIGA, this presentation takes a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live. Topics covered:

• The five historical periods of modern branding, highlighting brands that define each period
• How human evolution and population trends are linked with branding
• How psychology and behavioral rituals are linked with branding
• How technology has changed the way we interact with each other and with brands
• What it takes for modern brands to stand out in a crowded marketplace
• How branding connects with our most hard-wired, basic instincts

Join us for an evening of engrossing discussion and participate in our open forum after the presentation. You may never look at the world the same way again.

$3 for AIGA members and students with ID
$3 for A Better World by Design Conference attendees
$20 for non-members and general attendees