In a time when economic constraints are making it harder for small
businesses to reach their consumers through traditional media, Facebook offers
a cost-effective alternative. This seminar offers an in-depth explanation of how
small businesses can use Facebook to market their products and services.

WHAT YOU’LL LEARN:

• Social Media vs. Traditional Media
• Facebook Profiles vs. Facebook Pages
• Facebook Pages vs. Email Newsletters
• Setting up your Facebook Page
• Creating a custom URL for your Facebook page
• Importing your blog into your Facebook page
• Integrating your Facebook page with Twitter
• Posting to your Facebook page from your cell phone
• Tagging people in Photos, Videos and Notes
• Evaluating your page using Facebook Insights
• Promoting your Facebook page using Facebook Ad campaigns
• Promoting your Facebook page elsewhere