Before you launch (or even think of launching) your product or service, you must first know your market.  Who is your customer, and what unmet need are you meeting?  How big is your market, and what is your competition?  In this Forum, you’ll learn why knowing the breadth and depth of your market is so important, and you’ll hear from two successful start-ups that took the time to evaluate their markets to build their business strategies.  Because understanding who your buyers are—what they’re buying and why they would buy from you instead—is crucial to your success.

Cost
$15 BFE Members
$25 Non-Members
Students/Sponsors Free
(However online registration is still required)