Are you looking to increase your website traffic? This seminar explores how search engines work and how to gain better visibility. You will learn about both free and paid ways to have your site noticed. Also learn how rankings are established, how Google search works, how pay per click advertising campaigns are setup and how to track your results. This seminar is for anyone interested in a low cost way to promote their website or transition a traditional marketing budget to the Internet. The presenter, Gil Lantini, is the President of Focus Business Solutions, a design and marketing firm. Gil started Focus after graduating from Bryant College in 1998 and has been a leader in website design and Internet marketing strategies for the past 12 years. With clients both large and small in a wide range of industries, Gil is able to help any businesses launch and maintain a successful online campaign. This program is free and open to the public.