Foursight Marketing President Mike Gianfrancesco will explain mission and vision statements, elevator speeches, and describe how an agency can make a quick and lasting impact on an audience. 

The second half of the workshop will focus on understanding the media and its resources:

how to create a media list
how to develop ongoing relationships with local media agents
how to write an effective press release
The workshop will conclude with a group session and a question-and-answer period with the instructor.

Workshop cost: FREE