Due to the current weather conditions, this event has been cancelled.

In this free two-hour workshop, attendees will learn how to use the world’s most popular social networking site, Facebook, and micro-blogging tool, Twitter, to carry out an effective marketing strategy for their small business. 

The workshop will be conducted in three parts:  The first part will explain why content, not technology, is the key to building connections and driving sales and how to develop a winning content strategy.  The second part will cover the business uses of Facebook, including the development of a “Fan” page for an organization and promoting it.  The third part will provide an overview of Twitter-for-business uses, how to set up third party Twitter management applications such as TweetDeck and provide examples of best practices.

Prerequisite:  
This is an intermediate-advanced level workshop, which will move at a steady pace.  In order to get the most out of this workshop, attendees should have at the minimum a personal Facebook account and a Twitter account (both are free) and be familiar with the basic uses of each platform.  During the workshop, attendees will be accessing their accounts via a computer terminal, which will be provided for a limited number of attendees, or a personal laptop, should they choose to bring their own computer.

What will be covered:

Overview
• Why content is more important than the medium
• How to develop a content strategy

Facebook
• The difference between Facebook Profiles, Pages and Groups and when to use them
• How to set up a Page
• How to communicate with Fans
• Evaluate a business Page using Facebook Insights
• Case studies

Twitter
• Overview of Twitter uses
• Common pitfalls to avoid
• How to discover jobs, contracts, employees
• Best practices for CEOs, business owners
• How to use TweetDeck
• Searching Twitter for opportunities