We are not a full-service agency ourselves, but we do provide a critical mix of custom programming, hosting and related services to other marketing research and consulting organizations.

The proprietary web surveying software behind Critical Mix was first conceived in 1999, when most commercially available web surveying software could not meet the needs of complex questionnaires and experimental designs.

Critical Mix has followed the Application Service Provider (ASP) model. We maintain, monitor and continuously improve our software internally; our clients access it remotely.