Our first product, MiniCards, came about when we realized that sometimes, we wanted to hand out details of our personal sites, and we just didn't have a nice way to do it. A business card was too cheesy, too serious, or too... businessy, and didn't represent us the way we really are. A hastily scribbled piece of paper is more personal, but who ever has paper or a pen when you want it? We needed something else.

So we made MiniCards. Little cards - about half the size of a business card - with your own photos, designs and text on. Made in boxes of 100 with the option of having a different image on every one.

We launched them into the big wide world towards the end of 2006, and now you can get them through a variety of MOO partner community sites, or by uploading your images directly to MOO. Don't have images of your own? Don't worry, we thought of that too.

Our other products are developed in the same way. As people with a lot of content online, we love the chance to take it offline again and hold it in our hands. To put it in our pockets, and hand it out to friends.