BatchBlue Software LLC is developing and marketing software for small businesses that have limited IT budgets and staff and need easy-to-use, flexible software solutions to manage their businesses, said Pamela O’Hara, BatchBlue’s president....

...O’Hara started BatchBlue with Sean Ransom, the company’s vice president of technology; Riley Lynch, its senior software architect; Adam Darowski, its user experience designer; Michelle Riggen-Ransom, the company’s communications director; and Keri Calhoun, its operations manager....

...The team has been working out of their homes and at coffee shops for several months, and has developed a private beta product that is already being used by a number of small businesses, including a boutique international travel company, a garden design shop and a local handbag maker, O’Hara said...

...This week, BatchBlue will formally launch itself when it unveils a public beta product at DEMOfall 07, a conference occurring Sept. 24 to Sept. 26 in San Diego which O’Hara described as “an industry giant in the world of launching pad conferences, the place to see about new companies and new product launches.”