"The University of Rhode Island is freshening its image with a new communication and marketing effort to enhance the URI 'brand' over at least the next five years.

The state university in Kingston that has worked to shed the 'party school' reputation it was tagged with in the 1990s is spreading its new brand in printed materials, an overhauled Web site and an advertising push on billboards and in print and electronic media."

Full Story: URI tags itself with a new image Source: Providence Journal, September 6th, 2008 Author: Mark Arsenault Added on September 8th, 2008 at 9:09 am, by Matt Mikula