The head of local technology firm Rite-Solutions has won praise in a new book about the power of iconoclastic thinking.

In his new book, “Iconoclast: A Neuroscientist Reveals How to Think Differently” (Harvard Business Press, 2008), Emory University professor Gregory Berns commends Rite-Solutions CEO Jim Lavoie and his partner for creating a company culture that he says promotes rather than diminishes innovative thinking.