Hasbro stretches the boundaries of toy making

Spiderman and Play-Doh sales lead Hasbro first quarter earnings to record high

Using its legacy toys and games, the [Pawtucket-based] company is pushing into digital gaming, movies and even traveling road shows.

It’s also spinning out kid-centric electronic toys...[and] has a multiyear deal with Scientific Games, of New York...that has the potential to bring 20 Hasbro brands to multiple lottery platforms...

It’s also pushing farther afield geographically, ramping up sales efforts in South America, Asia and Eastern Europe

As of result of its efforts, even after the previous year's record $230 million in net earnings, Hasbro's first-quarter net income was the highest in its history.

Yesterday, the company also declared a quarterly cash dividend of 16 cents per share, payable on Aug. 15 to shareholders of record on Aug. 1.

Full Story: Hasbro shareholders learn about company’s brand-building Source: Providence Journal, May 25th, 2007

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