GeoSentric Oyj’s (NASDAQ OMX: GEO1V), GyPSii business unit (www.gypsii.com), today announced the launch of the GyPSii OpenExperience API (OEx), the premier all-inclusive platform for incorporating location-based social networking functionality into embedded mobile clients and applications. The company will be demonstrating select services of OEx on the soon to be released GyPSii native application support for the iPhone. GyPSii will be in Hall 7 B59 at Mobile World Congress, Barcelona.

OEx supports a whole new “user experience” on mobile devices, as seen on the iPhone and other new user experience based mobile platforms. OEx allows GyPSii partners to enhance their own products and services with the rich location-specific features, content and community of the GyPSii mobile social network. In using the API, partners can leverage GyPSii’s vast international infrastructure and immediately offer new services to their customer base.