LG Electronics (LG), a worldwide technology and design leader in mobile communications (KSE: 066570.KS) and GeoSentric Oyj's (NASDAQ OMX: GEO1V), GyPSii business unit ( www.gypsii.com), today announced a partnership to embed GyPSii's location-enabled mobile digital lifestyle application on a range of new mobile devices.

Under the terms of the deal, LG Electronics mobile customers will have access to GyPSii's broad range of location-aware functions and mobile lifestyle services - including user generated content sharing, friend finding and social networking application, as well as the ability to view it all on a map - within a single, easy to navigate user interface. The service will be provided in partnership with Intrinsyc, LG's navigation solution provider.