Prior to BatchBlue's software, contact management systems were designed for large corporations with large sales teams and had to be custom-built at great expense. BatchBlue's BatchBook online service made it possible for micro-businesses to put a contact management system in place that caters to their specific needs.

The launch of BatchBlue's BatchBook software is a great example of how entrepreneurs can use Rhode Island's size and unique ecosystem to innovate. BatchBlue uses Rhode Island's compact geography, diverse population, and well-networked communities to test products and ideas prior to national rollout. In this scenario, they can quickly test their assumptions about the product, its users, and its marketability in a real world environment, but with significantly less risk and cost.