Continuing with Part 2 of my audio interview with Dan Harple, CEO of GeoSentric, the company behind GyPSii, a digital mobile lifestyle application. But look beneath the hood (and listen in to Part 1 of the series) and GyPSii isn’t just another company jockeying for position in the location-aware mobile social networking space. It’s got its eye on the prize: Using our location, our social graph (because we are members of the GyPSii community), and our judgment to index the world around us. Google may be about organizing the world’s information; GyPSii is about organizing the real world.

Full Story: PODCAST: Get Out & Search The Planet With Your Mobile Phone; GyPSii CEO Takes Wraps Off Strategy To Index The Real World & Deliver Advertising As Content Source: MSearchGroove, June 4th, 2009 Author: Peggy Anne Salz Added on June 9th, 2009 at 1:15 pm, by Matt Mikula