Aardvark Design Inc. started working with clients before it even had a name. When President Michael Sever hung a shingle in 1993, he had a mission – grabbing a piece of the just-burgeoning interactive media market – and a few clients, but no moniker.

“Our name, interestingly, was chosen by one of our early customers,” Sever said in a recent interview.

The media and advertising design company had been toying with a few names – Aardvark was one of them and a client liked it. “So that client wrote a check to Aardvark and said, ‘We’ve picked a name.’ ”

Full Story: Building brands and relationships Source: Providence Business News, June 8th, 2009 Author: Kevin Shalvey Added on June 15th, 2009 at 9:54 am, by Matt Mikula