Hasbro’s ‘Transformers’ tops $200M
Full Story: Hasbro’s ‘Transformers’ tops $200M Source: Providence Business News, June 29th, 2009 Author: Ted Nesi Added on June 30th, 2009 at 2:39 pm, by Matt Mikula
“Transformers: Revenge of the Fallen,” the new Paramount Pictures movie based on Hasbro Inc.’s toy brand, generated more ticket revenue during its first five days of release than any other film except last year’s “The Dark Knight,” Bloomberg News reported.
Despite critical reviews, “Transformers” sold $201 million in tickets between its opening last Wednesday and yesterday, just short of the $204 million five-day total posted by “The Dark Knight” a year ago, according to the research firm Hollywood.com Box-Office. It also set a record for the biggest five-day haul for a movie that opened on a Wednesday; “Dark Knight” opened on a Friday.
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