The blockbuster success of the new “Transformers” movie could mean as much as $600 million in sales of Transformers toys this year for their manufacturer, Hasbro Inc., Dow Jones Newswires reported.

In the two and a half weeks following its release on June 24, “Transformers: Revenge of the Fallen” garnered $607.6 million in global ticket sales, according to Box Office Mojo, making it the highest-grossing film of 2009 to date.

Full Story: Analysts see films boosting Hasbro sales Source: Providence Business News, July 16th, 2009 Author: Michael Caprio Added on July 17th, 2009 at 9:16 am, by Matt Mikula