As the future unfolds, expect the battle between brick-and-mortar stores and online retailers to continue. The ultimate winner will be the consumer, who can expect new shopping experiences.

So predicts Ruby Roy Dholakia, professor of marketing and electronic commerce at the University of Rhode Island’s College of Business Administration.

Full Story: The sense of challenge in online marketing: touch, smell Source: Providence Journal, July 20th, 2009 Author: G. Wayne Miller Added on July 20th, 2009 at 9:11 am, by Matt Mikula