PBN: The motto of your company, Digication, is “simple by design.” What does that mean?
YAN: In education software, there are companies that have dominated the market since the late 1990s. ... Over the years, they have kept adding features to their products, making them very cluttered and difficult to use. As a result, they have a very low adoption rate. ... Simple by design means we’re always looking for ways to trim off features. We’re always looking at how we can make an application simpler and leaner, as opposed to adding more bells and whistles. That’s a trait of a lot of Web 2.0 companies. It creates an easy learning curve, and an application that’s much easier to maintain and runs on less expensive hardware. Schools expect training is needed for using a piece of software. Ours does not require training...

PBN: How can Web 2.0 applications and social networking be used in the classroom to improve a student’s educational experience?
YAN: ...What Web 2.0 can bring to the classroom is, allow communication to take on a greater role in the online learning space. It’s much more fun to find answers together. By doing that, you can avoid situations where a class becomes dominated by a small number of students...By empowering students, it motivates them to do better work, to get involved.