...RXVantage is “Open Table for doctors” - it’s web based scheduling software that doctors and pharma/medical device companies use to calendar those visits, manage appointments, etc. It’s free for all parties to use, and premium features are available to the marketers if they choose.

The company is just preparing to launch nationwide but has had a 2 year closed beta in Rhode Island and Massachusetts with 450 doctors and 400 reps from 75 different pharma companies. The results - 94% of the doctors pitched started using the system, and the average rep reported 4-5 more appointments per month.

Full Story: RXVantage Taps Into Massive Pharma Sales/Marketing Budgets Source: TechCrunch, August 10th, 2009 Author: Michael Arrington Added on August 11th, 2009 at 9:05 am, by Matt Mikula