There is no better place to begin this than with the designers themselves. Much has been written on the need to integrate creative “design thinking” within the business community but no action has been realized. Business leaders are not going to be effective in implementing any change in their business model unless they inspire a level of curiosity, excitement and potency amongst the design community to achieve more and be equally involved.

To designers today, the concept of becoming an integral partner in the business world is just another problem that the community must face. Sustainability, integrating deeper scientific approaches, gaining respect in the broader community, or integrating business thinking into their process – all of these issues are seen as equal. The design community also needs to understand that in order to move forward in any of these directions they need to be equipped and educated to collaborate beyond interactions between designers. (Such collaboration was a focus of Brown and RISD’s recent student-led A Better World by Design conference.)

Full Story: Collaborative design can engage, encourage change Source: Providence Business News, October 12th, 2009 Author: Willem Van Lancker Added on October 14th, 2009 at 10:14 am, by Matt Mikula