Background: Robitaille founded Perspective Communications in Middletown in 1987 after years of working in the communications industry...Robitaille and his team of nine employees and freelancers have provided communication services to Textron, Kellogg’s, the Naval Undersea Warfare Center, GTECH, Fleet Bank, Hard Rock Hotels and many others.

Q. What kinds of problems do clients come to you with – or are most projects advertising related?
A. Any type of communication – internal issues, strategies or changes in employee benefits – we’ll work with clients to find the best way to deliver the message they need to get out...Anything that has to do with communications, we do it.

Q. How do you gain new clients?
A. We haven’t done a lot of self-promotion; we did try, but in this business, relationship marketing is more effective than running ads, for us. The stuff that we do involves high visibility, and it requires trust. It isn’t the kind of thing corporations go to the Yellow Pages to find. They need a recommendation, and we spend a lot of time developing that, and getting ourselves in the industry, through the Chamber of Commerce and different organizations.