Intrinsyc Software International, Inc. (TSX: ICS), a leading provider of software and navigation solutions for mobile devices, and GyPSii, the market-leading mobile digital lifestyle application and geo-mobility social media platform, today announced a partnership to integrate GyPSii’s award-winning social media and contextual advertising/coupon functionality into the globally acclaimed Destinator navigation application for smartphones. The combination of the two heralds a first for the mobile navigation segment with the full integration of social media features into a mobile turn-by-turn navigation application.

“With social networks becoming so integrated in our lives, we felt that it was key to combine the GyPSii social media experience with turn-by-turn navigation. Destinator continues to drive differentiation through innovation, and we feel the integration of GyPSii into the navigation experience will enhance our customer’s experience and generate additional demand for our application worldwide,” said Tracy Rees, Chief Executive Officer, Intrinsyc. “With an established customer base and intuitive user experience, GyPSii is the ideal partner to bridge the Destinator application into the world of social networking services.”