While it’s easy to rag on Blippyhttp://i.ixnp.com/images/v6.29...); background-color: transparent; visibility: visible; width: 14px; height: 12px; background-position: -1128px 0pt; background-repeat: no-repeat; text-decoration: none; vertical-align: top; display: inline;" src="http://i.ixnp.com/images/v6.29/t.gif" alt="" /> for their controversial model (making credit card transactions social), and their security slip-ups (making credit card numbers social), it’s hard to deny that there is something compelling behind the idea. If there weren’t, no one would use the service. Enter Swipelyhttp://i.ixnp.com/images/v6.29...); background-color: transparent; visibility: visible; width: 14px; height: 12px; background-position: -1128px 0pt; background-repeat: no-repeat; text-decoration: none; vertical-align: top; display: inline;" src="http://i.ixnp.com/images/v6.29/t.gif" alt="" />, a service that also aims to make your purchases more social. But rather than focus on the money, they focus on the transactions themselves.

Full Story: You Could See Swipely’s $7.5 Million Round On Blippy, But You Won’t On Swipely Source: TechCrunch, May 11th, 2010 Author: MG Siegler Added on May 11th, 2010 at 12:08 pm, by Muse en Lystrala