eruddick (Erin Ruddick)

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Interests

baby boomers, marketing, PR, seniors

About Me

Based in Rhode Island, I am part of an award-winning strategic marketing team at a nationally-recognized boomer marketing agency: Creating Results, LLC.

I am a published author and speaker on the topic of marketing to Baby Boomers and seniors.  Research with 40+ consumers which I have co-directed has been featured in Boomer StrataGEMS, Selling to Seniors, the Journal on Active Aging, BrandWeek and other industry publications. 

As a Client Services Director, I counsel clients on web strategy, search engine optimization and social media marketing, and am the agency’s chief Twit (twitter-er).  I'm a regular contributor to www.MatureMarketingMatters.com and lead the agency's in house training program, the Mature Marketing Academy (featured in the Christian Science Monitor).   I also spearhead work for the agency’s regional and travel clients.  My career began in Public Relations and I contribute my PR expertise to various accounts.

Recent Comments

Source: Rhode Island Twitter "Sound Off" (Blog) Submitted: May 2nd, 2011 - 8:48pm link

I share links to articles, research & other useful stuff for those interested in marketing to Baby Boomers and seniors @CreatingResults.